I know it’s not okay to say that you like Nike because of all the sweat shop stuff and something about their shoes being made from the skin of Brazilian babies, but I’m a huge fan of their workout clothing and shoes.
Everything I wear to the gym is Nike. In fact the CMO of Nike just texted me and told me that because I’m blogging about the brand, he’ll pay me three small children every time I write Nike. So Nike, Nike, Nike. I hope those kids are hard workers.
I realize that their stuff isn’t any better than any other sporting goods company, but the reason I am so obsessed with Nike is that when I was a kid, I could never have their shoes.
When I was young Nike Airs had just came out and obviously any kid that was worth anything had to have them. This was a problem for me because I was a kid who was worth nothing. Because I was poor. I’m talking steal-your-friend’s-G.I. Joes-because-you-can’t-afford-any poor.
I remember pleading with my Mom and Dad for the Airs and being instantly rebuffed because for some insane reason they thought food was more important – a point I still dispute to this day.
Because they couldn’t afford to buy me Nikes (or Bugle Boys, by the way) my parents took me to the shoe store and bought me another brand of sneakers. After I stopped crying and pounding my fists on the wall in protest, I thought that maybe it would not be that bad and I’d end up with some sweet Reeboks, but that’s not the way it went.
While all my friends walked around with their new, flashy, These Make You A Better Person Nike Airs, I had on my feet a brand of shoes called Winners.
Just for the record: Nike > Winners.
The amount of ridicule that I endured because of my all-white Winners still sits with me today as I type this, and that’s why I go out of my way to purchase any and all Nike apparel/footwear.
It’s to let people know that I am A Person now. A Person who wears brand names and sometimes has money in his pocket that he might spend at any moment!
But most of all, it’s for that little boy inside of me who still carries the pain of wearing generic sneakers to gym class, and who had to hear “Nice Winners, Loser!” one too many times.