I’m a simple man, so I like simple things.
When things get too complicated, I’m the type of guy who will sigh loudly and then sit down.
Now some people call this being lazy, but I laugh in the face of those people and demand that they prove this theory, or forever be labeled a liar. Actually, I probably just opt to sit down again.
But let’s not cloud the point here: The easiest, simplest solution to problems is always the best to me.
That’s why when I saw this ad for an English tutoring class, I thought it was absolutely brilliant.
This is just a small section of the ad, but this is clearly the greatest part.
Look at that smile.
Look at those thumbs. Not only is she giving a thumbs up, which is the best way aside from a high five to exhibit True Happiness, she is giving two thumbs up, and they are at an angle!
Fucking simple, and let me say, fucking perfect.
I would’ve loved to have been at the ad agency when they decided on this direction for the campaign.
Important Creative Director Dude: [Clearly frustrated, papers strewn across his desk] “I just can’t get it right! This needs something. Something that will resonate with people and make them feel like they’re the best. Maybe more copy? Maybe a celebrity endorsement?”
Guy Who Sometimes Eats Pretzels For Lunch: “Why don’t we just have her give two thumbs up? And maybe, I don’t know, the thumbs could be pointing kinda inward. That would be cool.”
There is no way you’re not at least slightly intrigued by this tutoring center after seeing that ad.
Right now you’re probably thinking those two thumbs up are pretty amazing, and I bet you’re even working on your two thumbs up, hoping to somehow copy the awesomeness that is this ad.
If you are don’t worry, I am too. It’s much more simple than doing work.